L’IMAGINAIRE COLLECTIF DE MARSEILLE | Marseille, France | Unit 21 | 2016
Using French cinema as a tool for investigation, the proposal explores a new marketplace against the backdrop of a central and unofficial district which typifes the perception of the city it is located in.
The project proposes the re-imaging of the Noailles district, Marseille. Nicknamed “The Belly of Marseille” for its embodiment of the cities national perception – a large market and meeting place where the Marseillais/e business is conducted. Comprising a sequence of retractable market stalls and public service structures that respond to the shifting uses of the district, the scheme uses the collective imagination of Marseille as seen through French cinema as a resource to enhance and magnify the image of the city
Cinema is used to explore the long-established French love affair with lm as a means of self-expression. By distilling and dissecting these lms, the proposal re-combines their raw data as a set of new cinematically inspired structures with the aim of creating an enhanced identity for Marseille that can help to foster an appreciation of the unique qualities of the city in its residents.
In this way, it is hoped that some of the challenges posed by a cities negative image can be mitigated and that residents of Marseille can feel a closer af nity with their greatest natural resource, their identity.